The New Year is upon us, and just as we set personal goals for the year ahead, this marks the perfect opportunity to improve your business’ digital presence – starting with your website!
Whether you’re looking to increase traffic, boost sales, or enhance user experience, a well designed and optimised website is key to achieving your business goals.
Start the year off in the right way with our top actionable resolutions to elevate your website and set your business up for success in 2025, including:
Review Your Website Design
Does your website’s design look outdated or fail to reflect your business? A poorly designed website can impact your brand’s reputation, leaving customers with a negative perception of your business.
Older websites are less likely to be mobile or user friendly, may lack proper search engine optimisation and often rely on outdated technologies which can compromise security and performance.
A professionally designed website is a worthwhile investment for businesses, helping to create a favourable impression of your brand, improve user experience and generate more sales or leads.
If you are planning to create your first business website in 2025, take a look at our top considerations when launching your first website.
Update Content Regularly
Consistently adding insightful content to your blog not only improves user experience, but also attracts more visitors. Furthermore, it can boost your search engine rankings, making it easier for people to discover your business online.
Creating high-quality content can be time consuming, so consider setting aside dedicated time to explore trending topics within your niche and share your insights.
Alternatively, outsourcing to a professional web agency can help ensure your website stays up to date with valuable content.
Improve SEO
Search Engine Optimisation (SEO) is the process of making your website more visible for your target keywords within search engines.
A beautifully designed website is wasted if search engine crawlers can’t find it, so this year, ensure that you put time into understanding simple SEO strategies that can help to improve your website’s visibility.
Not sure where to start? Check out our top free SEO tips you can implement this year.
Boost Website Speed
How many customers did you lose because of your site’s load time in 2024? Slow loading times frustrate users, can damage your brand reputation, negatively impact search engine rankings and reduce conversion rates.
Whilst site speed is important on every device, it’s especially crucial for mobile users. A delay of just one second in mobile page load time can lead to up to a 20% drop in conversions, so don’t overlook mobile performance.
If you have a slow loading website, make it a priority to change this in 2025. For help and advice on getting started, take a look at our guide on how to improve the speed of your website.
Define Your Target Audience
When designing a website or running marketing campaigns, a common mistake is trying to appeal to an audience that is too broad, or failing to fully understand the types of customers most likely to use your services.
By understanding your target audience’s demographics, preferences and behaviours, you can ensure that the valuable time spent on your content, design and overall website strategy is tailored to the right audience.
For advice on ensuring your website and campaigns resonate with your target audience, take a look at our blog post on actionable methods for identifying and designing for your target audience.
Improve Mobile Experience
How many of your users access your website with a mobile device? With the majority of search traffic now originating from mobile, not optimising your website for mobile is more costly than ever.
A poor mobile experience frustrates users, increases bounce rates and reduces engagement, all of which can negatively impact your site’s overall performance.
Ensuring your website is fully responsive, fast to load and easy to navigate on smaller screens is essential for capturing (and retaining) today’s mobile-first audience.
While most modern website builders and templates are now responsive by default, regular testing across different devices and screen sizes can help you fine tune the mobile experience.
Increase Security
With the growing prevalence of online threats, website security is more important than ever. Failing to secure your website can result in downtime, data breaches that damage your business’ reputation or losing access to your website.
Taking proactive steps to secure your site, including keeping your Content Management System (CMS), plugins, and frameworks up to date, is essential for protecting your website from vulnerabilities and ensuring optimal performance.
An insecure site can drive away potential customers, particularly if you take payments online. If your website is still using HTTP, talk to Swindon Web Creations about adding an SSL certificate and making the switch to HTTPS this year.
Consider Accessibility
Web accessibility is an increasingly important consideration for businesses today. While not always a strict requirement, taking steps to improve the accessibility of your website benefits users and can also improve overall usability.
Simple steps like adding alt text to images, ensuring proper contrast for readability, and making your site navigable via keyboard are easy to implement and yet make your site significantly more accessible.
Succeed In 2025 with Swindon Web Creations
Ready to smash your business goals in 2025? Whether you are looking for a beautifully designed website that reflects your business values, professional graphics and branding to bring your vision to life or ongoing marketing services, we can help.
